For the first time we have the embedded media player (showing the Olympics opening ceremony) across all the main BBC homepages…

… and a record number of live streams being served.

I’ve also just found a fortune cookie (as part of a themed launch) containing the message ‘our mobile audience is heavily skewed towards the young and C2DE’s - and is much younger than our web audience’ - Is this good luck?

We’ve pushed the button - the new site is now live - read more about it on the BBC Internet Blog

Hello - I’ll be talking at Mashed 08 about some of the new technologies behind the latest iPlayer site which launches soon.

I’ve turned over my dormant blog to a selection of links, examples and feeds below - I hope you find these useful - I’ll be adding more on embedding video later this morning - but if you’re at Alexandra Palace I’m happy to help with anything you’re planning to make and will be around all weekend.

We’d particularly like to get feedback on some of the Atom formats we’re planning to use for iPlayer.